Thursday, October 16, 2025Wharton Marketing Professor Peter Fader joins the Wharton Alumni Club of San Diego in person to share his latest research - Quantifying the Qualitative: New Frontiers in Customer Valuation and HR Performance Assessment.
His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals.
Fader is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and coauthor with Sarah E. Toms of the book The Customer Centricity Playbook. He has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. In 2017, Professor Fader was named by Advertising Age as one of its inaugural “25 Marketing Technology Trailblazers,” and was the only academic on the list.
TO ATTEND AND PURCHASE TICKETS PLEASE CLICK THE LINK BELOW THE SEND RSVP BUTTON
$20 per person including appetizers and drinks
